Category Archives: Mobile App Marketing

Analytics (Starts from Day1, lasts forever)

  • Paid Campaigns monitoring
  • App monitoring
  • Social media monitoring

Post Launch

Feedback Channels
Communication of Updates and releases

Launch preparation

  • App Store content optimisation and SEO
  • Cross Promotion : If possible do install exchanges or deals with other developers or promote your new app within your existing user base,more on that in a separate post.
  • Contests
  • Release timing intelligence: Picking a great time to launch
  • Paid media : Any ads or installs etc that you purchase
  • Search engine marketing
  • Presence in app news and Review websites
  • Press packages and blog packs

Owned Media Preparation

  • Target audience definition and marketing message
Identify what makes your app different from the rest
Identify your app’s potential audience
Identify the most relevant channels that your audience is likely to use
  • Website creation and updates
In-App Images
Supporting Creative
Links to all Online Assets
  • SEO

SEO ranking and keywords

  • Social media
Social bookmarking
Social News Sites
  • Video creation

*Youtube Video* I wish i could stress how important this reallly is ,spend an extra dime on that video so that it shines through,its well worth  it!

  • In-app sharing features

How your app talks to other social platforms,most importantly at what points in the app is sharing beneficial and where does it add value to the user and the app?

  • In-app advertising

For a lucky few ,who have hustled their way to the big boys,this is a gold mine waiting to be reaped. Branding in app like naming a feature in a utility or having a level theme designed to promote a brand and many other ways.

For the other lesser mortals going the freemium way, choosing the right advertising network is vital.

  • In-app purchasing

What adds value to the user experience,what makes monetary sense ,all the other W’s

Indie Mobile App Marketing


That was my reaction first time round. I Stumbled,fell,broke a few bones and now i can finally show my toothless smile to anyone else planning to launch their own app.

To follow are a series of posts about what i learnt along the way.

Please feel free to share your views