•Gamify Community Network to recognize individual participation in the community and increase external community engagement and use.
•Apply gamification effectively to solve a specific known problem, eg: Power Saving.
•Increase knowledge exchange among teams spread across the continents, eg: a common forum for all Branch Managers across the globe
•Improve quantity of User feedback on new products.
•Use game mechanics to familiarise the user to important concepts, as a hidden pitch eg: Use a Simulated Real Estate Management Game and use it as a platform for applying for loan applications.
•Increasing employee performance by leveraging game mechanics ward Account Holders to save using a simple game mechanic.
•Physical installations at locations where customer-interaction occurs, piquing their curiosity and building loyalty.
Gamification for the Financial Industry
For most consumers, it is an insufferably dull and boring chore. There’s nothing fun about it.
•Gamification can help make banking activities more exciting, more interesting and more enjoyable, which in turn increases consumer engagement and satisfaction.
“Gaming is productive.”
“It produces positive emotion, strong social relationships, a sense of accomplishment, and for players who are a part of a game community, a chance to build a shared sense of purpose.”
When applying gamification within the enterprise:
•Strive for collaboration.
•Define your transformation objectives, metrics and desired outcomes.
•Understand what works in a particular culture.
•Plan for iterations and “upping the game” to avoid fatigue, foster continued engagement and promote continuous improvement.
Enterprise Gamification Process