In a world where anyone has the power to be a publisher today,few have had first movers advantage and succeeded in building credibility and an audience for themselves.
Brands today find conversing with these select few a more effective ploy Vs the typical one-to-many approach that most brands employ online.
Today these few have been labelled as “Influencers” . It is crucial today for the right content to be delivered to “Influencers” to maximize visibility,reach and credibility.
Do you know of brands in India applying a structured process to Influencer Engagement? or are they simply paying “Influencers” for 500 tweets to achieve statistical reach?
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