•Gamification , “The application of game mechanics and game thinking to any non-game environment, like customer engagement, education, training, and business”.
•Gamification is the integration of game dynamics and mechanics into non-gaming applications such as websites, internal training programs, community building activities, marketing campaigns and customer service to drive desired behavior (e.g. – encourage adoption of business processes & tools, influence usage of enterprise applications).
•Gamification drives participation, user engagement, employee productivity and customer loyalty.
•Game Mechanics, building blocks like leader boards, badges, and progress bars that can be used for gamification.