Gamification: Financial industry

For most consumers, it is an insufferably dull and boring chore. There’s nothing fun about it.
•Gamification can help make banking activities more exciting, more interesting and more enjoyable, which in turn increases consumer engagement and satisfaction.

“Gaming is productive.”

“It produces positive emotion, strong social relationships, a sense of accomplishment, and for players who are a part of a game community, a chance to build a shared sense of purpose.”

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