•Principal means of driving engagement using gamification:
–Accelerated feedback cycles. In the real world, feedback loops are slow (e.g., annual performance appraisals) with long periods between milestones.

Gamification increases the velocity of feedback loops to maintain engagement.

–Clear goals and rules of play. In the real world, where goals are fuzzy and rules selectively applied.

Gamification provides clear goals and well-defined rules of play to ensure players feel empowered to achieve goals.

–A compelling narrative. While real-world activities are rarely compelling,

Gamification builds a narrative that engages players to participate and achieve the goals of the activity.

–Tasks that are challenging but achievable. While there is no shortage of challenges in the real world, they tend to be large and long-term.

Gamification provides many short-term, achievable goals to maintain engagement.


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